Gin Your Way｜Fred Sirieix x G'Vine
Commercial Work
G’Vine – Gin Your Way
As gaffer on Dead Pixel Films’ Gin Your Way campaign, I helped light and shape one of the UK’s most unconventional brand adverts for premium French gin G’Vine, produced for Paragon Brands. Dead Pixel’s team developed the concept, shot 1 x 35s hero film for YouTube pre-roll, plus a rich bank of social assets — 165 stills, 80 high-res screengrabs and 148 clips — all centred around creative, playful setups that show off the product and personality of ambassador Fred Sirieix.
My role focused on lighting design and on-set execution across varied, challenging environments — from planned pool parties and quirky interiors to quirky narrative vignettes — ensuring every frame had the right texture, tone and cinematic feel for social and digital audiences.
Working with a tight, one-day shooting schedule, a dynamic crew and demanding deliverables, we built visuals that weren’t just eye-catching but perfectly aligned with the quirky, memorable identity the brand wanted to project.
